Visa launches "stablecoin consulting service" to help banks and businesses develop strategies

2025-12-15 12:18:25

Abstract generation in progress

Visa is accelerating its expansion strategy in the stablecoin sector through the launch of a dedicated consulting division, aimed at assisting banks, fintech companies, retailers, and businesses in evaluating and deploying stablecoin strategies. Operating within Visa Consulting & Analytics, this service offers training, market analysis, strategy development, application scaling assessment, and technical support for organizations considering stablecoin adoption.

This move comes as the stablecoin market has surpassed a valuation of $300 billion, while Visa’s stablecoin payment volume reaches an annual rate of approximately $3.5 billion. Pioneering clients such as Navy Federal Credit Union, Pathward, and VyStar Credit Union are exploring ways to integrate stablecoins to enhance payment efficiency.

The new initiative continues to expand Visa’s previous stablecoin efforts, including USDC payment trials, issuing stablecoin-linked cards, and cross-border transfers via Visa Direct, amid increasingly clear regulatory frameworks and rising demand for application from financial institutions.

USDC0.04%

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.