building a voice around a single project is good and also the most -ve thing you can do, and it will cost you a lot in the long run.

there’s a particular guy I know who creates art and interprets many gitHub leaks about Union.

he built a good number of followers during that time and had maximum engagement on most of his posts lol.

anytime he posts about other projects, he gets low impressions and low engagement.

few months later, Union launched and did a very bad airdrop, which made a lot of CT accounts that followed him lose interest in him.

fast forward to today, he has lost almost a quarter of his followers because Union failed.

the lesson here is: don’t go too deep into one project unless you’re ready for the good or bad karma in the long run :/

ppl who talked about Hyperliquid all through were lucky since the tech was good and the airdrop was also good.

my point is: don’t be too invested in one project. always diversify the projects you talk about so you don’t lose your audience.

thanks for your attention :)