Opportunities in Undervalued Stocks: 20 Stocks Traded Below Book Value in 2025

The Brazilian stock market landscape in 2025 presents an interesting window for those looking to build positions in cheaper stocks without requiring significant capital. Sectors such as construction, retail, and energy are beginning to show signs of recovery, while many companies continue to trade at substantial discounts relative to their fundamental indicators. This combination creates potential appreciation scenarios for investors willing to conduct a more in-depth analysis.

Why Do Undervalued Stocks Deserve Attention in 2025?

The main reason to consider cheaper stocks is the amplified return potential. Companies traded with Price-to-Book Ratio (P/VPA) indicators that are low tend to offer more room for revaluation compared to those already widely recognized by the market.

Additionally, investing in discounted shares allows:

• Democratized access: You can assemble a diversified portfolio even with limited resources
• Exposure to different sectors: Reduces risk concentration by allocating across construction, retail, energy, and technology companies simultaneously
• Learning curve: Analyzing less conventional companies develops essential asset selection skills

The Top 20 Discounted Stocks: Full Ranking

Based on January 2025 data, here is the ranking of companies listed on B3 ordered by the P/VPA indicator:

The Top 5 Discounted Stocks

PDG Realty (PDGR3) - P/VPA 0.00

Undergoing restructuring, PDG maintains indicators that attract speculative investors. Its extremely low book value signals both risk and potential for those who believe in operational recovery.

Americanas (AMER3) - P/VPA 0.05

After judicial recovery in 2023, the company is restructuring with a focus on digital operations. Trading near zero attracts traders monitoring possible recovery movements.

Helbor (HBOR3) - P/VPA 0.15

Active in various segments of the real estate market, the construction company maintains adequate operational indicators despite a significantly discounted price. It is an alternative for confident investors in sector recovery.

HBR Realty (HBRE3) - P/VPA 0.19

With a consolidated presence in corporate and logistics real estate, the company continues expanding operations with controlled leverage. Offers a buy & hold perspective with accessible entry.

Gerdau Steel (GOAU3) - P/VPA 0.20

The steel sector benefits from infrastructure recovery prospects. Even generating consistent profits, GOAU3 remains the most discounted stock in its segment in 2025.

Alternatives with Lower Nominal Prices

Complementing the analysis of cheaper stocks, notable companies with quotes below R$10 signal potential in 2025:

• Serena Energia (SRNA3) - Renewable energy
• Marfrig (MRFG3) - Food
• Gafisa (GFSA3) - Construction
• Mobly (MBLY3) - Furniture E-commerce
• Multilaser (MLAS3) - Electronics

This sector diversification broadens portfolio options without requiring large investments.

How to Select Cheaper Stocks Safely

Lower price does not automatically mean opportunity. A careful selection should consider:

Fundamental metrics: Evaluate P/VPA, Debt/EBITDA, and ROE to understand the company’s true financial health

Sector dynamics: Understand if the company is in a recovering sector or in structural decline

Corporate events: Monitor news on restructurings, mergers, or management changes that could impact trajectory

Governance: Prioritize companies with transparent structures and a history of shareholder returns

Conclusion

The 2025 market offers multiple opportunities in cheaper stocks for different investor profiles. From speculative plays in turnaround stocks to long-term positions in recovering sectors, options abound. The key is rigorous analysis and patience to let fundamentals evolve. With disciplined selection and an appropriate time horizon, discounted stocks can become significant wealth generators.