Why do investors need to understand "supply and demand" to time their stock buying and selling?

If you are an investor interested in capturing profits from price volatility, you need to understand that price movements do not occur randomly or mysteriously, but result from an imbalance between buying and selling forces in the market. This is a fundamental principle of economics called supply and demand. Investors can use this principle to assess whether the current price is unreasonable or a good timing to enter or exit positions.

Supply and Demand (Demand-Supply) What Is It?

Simply put, demand refers to the desire to buy, while supply refers to the desire to sell. When these two factors are plotted on a graph showing the relationship between price and quantity, you get the demand and supply curves. The point where they intersect is (Equilibrium), which is the price and trading volume where the market is stable.

Why is it called equilibrium? Because at this point, producers will produce an amount equal to what buyers want to purchase. There is no surplus, no shortage, and prices have no pressure to change. However, if prices deviate from this point, the market will tend to move back toward equilibrium.

If prices are above equilibrium, sellers will increase production to sell at higher prices, while buyers will reduce their purchase quantities. This results in excess inventory, forcing sellers to lower prices. Conversely, if prices are below equilibrium, buyers will want more, but sellers will be reluctant to sell, leading to a shortage and upward price pressure.

The Laws of Demand and Supply

Law of Demand: The desire to buy is inversely related to price. The higher the price, the fewer people want to buy; the lower the price, the more people want to buy. This is due to the income effect (Income Effect) — your money has more purchasing power when prices are lower — and the substitution effect (Substitution Effect) — you will choose cheaper goods over more expensive ones.

Law of Supply: The desire to sell is directly related to price. The higher the price, the more people want to sell to make a profit; the lower the price, the less willing they are to sell.

Factors Affecting Demand Changes

Many factors influence demand:

  • Consumer Income: When income increases, people tend to buy more.
  • Tastes and Preferences: Fashion changes can shift demand.
  • Prices of Related Goods: If substitute goods become cheaper, demand for the original product decreases.
  • Future Price Expectations: If people expect prices to rise, they buy more now.
  • Number of Consumers: More market participants increase demand.
  • Government Policies and Psychological Factors: Consumer confidence can fluctuate due to economic or political conditions.

Factors Affecting Supply Changes

Supply is also affected by various factors:

  • Production Costs: Higher wages or raw material prices lead producers to set higher prices and supply less.
  • Technology: New technologies that reduce costs encourage more supply.
  • Number of Competitors: More sellers increase supply.
  • Future Price Expectations: If sellers expect prices to fall, they may sell more now, increasing supply.
  • External Factors and Climate: Diseases, natural disasters, and unexpected demand shifts impact supply.

The Stock Market Also Follows Supply and Demand Principles

Stocks and other financial assets can be considered commodities. Therefore, the laws of supply and demand apply in the stock market as well.

From a fundamental analysis perspective (Fundamental Analysis): Stock prices reflect the market’s valuation of a company. When good news emerges (such as higher-than-expected profits or positive growth prospects), demand increases, pushing prices up. Conversely, bad news leads to increased supply and falling prices.

From a technical analysis perspective (Technical Analysis): Traders use various tools to measure buying and selling pressure:

  • Candlestick (Candlestick): Green candles (close higher than open) indicate buying strength; red candles (close lower than open) indicate selling strength; doji candles (open and close near each other) suggest balance.
  • Trend (Trend): If prices keep making new highs, the trend is upward, indicating strong demand; if prices keep making new lows, supply is strong.
  • Support & Resistance (Support & Resistance): Support is where buying interest is expected; resistance is where selling interest is expected.

Applying: Demand and Supply Zone Trading Technique

Demand and Supply Zone techniques involve identifying points where the price has become unbalanced (excessive buying or selling) and waiting for the price to return.

###Reversal(

DBR )Demand Zone Drop Base Rally(: Price recently dropped )Drop( due to excess selling, but selling pressure exhausted, and price started forming a base )Base( at a low level. When good news arrives, demand returns strongly, and the price surges )Rally(. The buy signal is when the price breaks out of the base.

RBD )Supply Zone Rally Base Drop(: Price surged )Rally( due to excess buying, but buying pressure eventually exhausted, and price formed a base )Base( at a higher level. When bad news occurs, supply returns strongly, and the price drops )Drop(. The sell signal is when the price breaks below the base.

)Continuation###

RBR (Rally Base Rally): Price moves up, forms a base, and continues upward, indicating a strong bullish trend with persistent buying.

DBD (Drop Base Drop): Price declines, forms a base, and continues downward, indicating a strong bearish trend with persistent selling.

Special Factors in the Financial Markets

The stock market has additional factors affecting supply and demand:

  • Corporate Policies: Capital increases, share buybacks depend on management decisions.
  • Initial Public Offerings (IPOs): New companies entering the market increase supply, which may pressure prices downward.
  • Monetary Policies: Interest rates, liquidity, and investor confidence influence demand.
  • Regulations and Market Liquidity: Cash availability and ease of trading impact supply and demand.

Summary

Supply and demand are not just abstract economic theories but are the forces driving the prices of all goods and assets in real markets. Investors who understand these principles can read the market more deeply, time their entries and exits more accurately, and reduce decision-making risks by avoiding guesswork. Practicing identifying support and resistance, analyzing candlesticks, and monitoring trends daily will turn this knowledge into instinct, helping you trade more effectively.

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