Shill or shilling is a slang term in the Crypto industry used to refer to promoting a certain Crypto token for personal gain. People who engage in marketing shilling can be called Shillers. Shillers aim to generate hype to attract attention to a particular coin, hoping to increase demand and ultimately drive up the price of the coin. Note: The sole motivation of Shillers is that they profit from it. Shillers (possibly some big V) hype up a project through various social media channels. They hold tokens of this project, and as the price rises, they sell most of their holdings to make a profit and exit. Therefore, before making any investment decisions, be cautious and do your own research (DYOR). $SUSHI $TOSHI $SHELL