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the meme coin sector has seen a substantial decline in 2025, nearing its lowest point of the year. As of December 19, the total market capitalization of meme coins fell to $35 billion, marking a 65% drop from the year's peak, before slightly rebounding to approximately $36 billion.
In contrast, on Christmas Day 2024, the market capitalization of meme coins had approached $100 billion. Concurrently, trading activity within the sector has also decreased, with annual trading volume dropping 72% to $3.05 trillion, indicating a shift away from highly speculative assets by retail investors.
The market generally views meme coins as a "thermometer" of retail risk appetite. The significant contraction in market capitalization reflects a more cautious environment in the current crypto market, with a noticeable decline in investment appeal. CoinGecko highlighted that the surge in meme coins in 2024 was closely linked to the U.S. presidential election, with election-themed tokens gaining rapid popularity on social media, on-chain activities, and launch platforms. However, this political narrative has adversely affected market sentiment in 2025.