2026-01-05 04:05:00

I want to share an interesting phenomenon with everyone: in the past two years, the tactics around MEME coins seem to have flipped.

What was the previous approach? Crypto projects would aggressively ride the trend, appear in major channels, and associate with celebrities—all to pump their coins. A quick surge would be enough, and no one cared about what happened afterward.

But now, the script has changed. Taking $Hachimi as an example, major brands are actively jumping on its hype. Joyoung is a typical example—directly participating and reversing the flow of traffic from MEME coins back to themselves.

What does this indicate? MEME coins are no longer passive players. The community buzz and influence of some projects have become so strong that brands want to leverage them. The market landscape is subtly shifting, and whoever can seize this trend reversal will be able to innovate and create new strategies.

Behind this reverse hype phenomenon, it actually reflects an upgrade in community influence. An interesting era.

MEME-1,7%

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PanicSeller69

· 01-07 18:53

Joyoung really outdid themselves this time. I didn't expect traditional big companies to start fearing MEME coin communities either, haha.

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StillBuyingTheDip

· 01-05 04:35

Riding the trend in reverse, this is truly the real winning move.

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ImpermanentPhilosopher

· 01-05 04:35

Hakeem's situation is indeed impressive. The brand turned around and piggybacked on the MEME coin hype, indicating that community influence has truly grown. The move by Jiuyang was really outrageous. Traditional brands should learn what it means to go with the trend. Is it more valuable now to piggyback rather than directly engage? The wind has shifted. MEME coins have gone from clowns to main characters, but how long this heat can last is a question. If this trend becomes long-term, the relationship between brands and communities will need to be redefined. Is this just a fleeting trend, or has the overall pattern truly changed? Let's wait and see what happens next.

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CommunityJanitor

· 01-05 04:35

Hakimi's current popularity is truly incredible, even Jiuyang is trying to ride the wave. The turnaround happened so quickly.

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GateUser-75ee51e7

· 01-05 04:34

Jiuyang has already stepped into the game, what does this mean... Has MEME coin really turned the corner? It's a bit desperate.

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AlwaysAnon

· 01-05 04:33

HakiMi Fire is hot, but does Jiuyang really dare to step in? It feels like they're betting on how long the community enthusiasm can last; otherwise, the brand side wouldn't play like this.

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