Recently, the collaboration between the well-known football media platform Onefootball and Walrus has attracted industry attention. The significance behind this deal goes far beyond the surface—Onefootball plans to migrate its years of historical images and videos to the Walrus network, which is crucial for understanding Walrus's market strategy.

In fact, Walrus's approach is very clear: target large centralized platforms with massive data volumes that urgently need migration solutions. Traditional cloud storage solutions give these platforms headaches—first, the costs are continuously high; second, they face vendor lock-in risks. Their core business doesn't require complex smart contract ecosystems; stable storage is enough.

Walrus happens to fill this gap. Lower costs, censorship resistance, and guaranteed data permanence—this combination is genuinely attractive to large platforms. Once successfully implemented on leading projects like Onefootball, it can generate substantial storage revenue and, more importantly, demonstrate its practical value to the traditional business world. The demonstration effect brought by endorsements from major clients is often more effective than any marketing.