BSC's appeal to small retail investors is quite significant. You don't need to study so many complex things; just following discussions in domestic communities is usually enough. This low-threshold feature allows many beginners to get started quickly, without having to learn a bunch of new concepts like when playing other public chains. From a user experience perspective, this is indeed a clear advantage of BSC compared to some competing chains. For investors, a highly active ecosystem and low information acquisition costs naturally make it easier to participate in projects and transactions. This also explains why BSC has maintained a strong ecosystem vitality.