NFL Star Marshawn Lynch Secures Trademark Rights for His Legendary Nickname Through NFT Filing

Anon4461 · 2026-01-26T04:05:59+00:00

Marshawn Lynch has filed a trademark application for his nickname "BeastMode" to protect it for NFTs and digital collectibles. This move reflects the growing trend of athletes entering the digital asset space and aims to safeguard Lynch's brand in the Web3 ecosystem.

Anon4461

2026-01-26 04:05:59

Abstract generation in progress

Marshawn Lynch, the renowned NFL running back, has taken a strategic step into the digital collectibles space by submitting a trademark application to the United States Patent and Trademark Office (USPTO). The filing specifically covers his iconic nickname “BeastMode” and seeks to protect the brand for NFT and digital collectibles purposes, as disclosed by trademark attorney Mike Kondoudis on social media.

The Story Behind “BeastMode”

The nickname “BeastMode” has become synonymous with Marshawn Lynch’s explosive playing style and competitive intensity throughout his professional career. The most legendary moment associated with this moniker occurred in 2010 when Lynch delivered a signature touchdown run that fans and commentators christened the “Beast Quake”—a watershed moment that cemented his status as one of football’s most dominant forces. This iconic moment has become a defining part of his personal brand and legacy.

Strategic Trademark Move Into Digital Assets

The trademark application represents an early but significant move, as formal filing is merely the initial phase in a multi-step process. While specific details about potential BeastMode NFT projects or digital collectibles remain undisclosed, the filing suggests that Marshawn Lynch is positioning his nickname as a valuable digital asset. This move reflects the broader adoption of intellectual property protection within the cryptocurrency and digital collectibles ecosystem, ensuring he maintains control over how his personal brand is commercialized in the Web3 space.

Growing Trend of Athletes Entering Web3

Marshawn Lynch’s trademark filing aligns with an emerging trend of professional athletes embracing cryptocurrency, NFTs, and digital assets. As major sports figures recognize the potential value of their personal brands in decentralized ecosystems, strategic moves like Lynch’s NFT trademark application signal confidence in the long-term viability of digital collectibles markets. The move underscores how modern athletes are expanding their revenue streams beyond traditional endorsement deals and merchandise into innovative digital frontiers.

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