Jinlang Technology intensifies its focus on energy storage business; commercial and industrial storage are expected to contribute to sales revenue starting from the second quarter.

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Shanghai Securities News, China Securities Journal

Jinlang Technology’s investor relations activity record disclosed on March 4 shows that the company has designated energy storage systems as a core strategic growth area this year. Relying on its strong foundation in inverter business, the company is expanding product offerings in industrial and commercial energy storage, residential storage, and ground energy storage fields. Currently, it is in a critical stage of capacity ramp-up and market expansion.

As a leading company in the inverter sector, Jinlang Technology previously focused on power electronics. Starting in Q4 2025, it officially entered the overall energy storage system field, initiating a diversification of its business. This strategic shift marks an important new development for the company. Since the beginning of this year, the company has clarified its pace of advancing energy storage business. In January, industrial and commercial storage systems achieved mass shipments. Currently, production is in a ramp-up phase, with small batch prototypes in Q1. Due to longer cycles for order signing, transportation, installation, and grid connection, business growth will also require some time to accelerate, but market feedback has been positive. The residential storage business is adopting a “two-pronged” approach with both residential inverter and system products. Residential storage systems are scheduled to be shipped by the end of March and gradually increase volume. In Q1, trial orders have already reached several thousand sets. Relying on brand trust and positive feedback from initial orders, further volume growth is expected. In ground energy storage, the company’s first product is expected to launch between late May and early June.

The company stated during research that the overall energy storage industry is maintaining a good development trend, which is an important backdrop for its firm commitment to energy storage system deployment. The industrial and commercial storage market is still in its early stages, with a healthy competitive landscape. It offers higher gross margins and stable performance, characterized by high customer stickiness and high barriers to entry. The channels for industrial and commercial storage and residential storage align well with the company’s existing business, and the market features are similar to those of its photovoltaic grid-connected business. Leveraging its current business foundation, developing energy storage systems offers strong synergistic advantages.

Among these, industrial and commercial storage is a key breakthrough area for Jinlang Technology’s energy storage business this year. The company offers a full range of products, with its flagship 125kW/261 kWh product demonstrating good gross margins. The design emphasizes low maintenance, safety, and high efficiency. Other specifications, such as 100 kWh and 120 kWh, are also available to meet different market needs. In terms of sales channels, the company mainly reuses existing industrial and commercial grid-connected channels, while also developing dedicated EPC and owner channels. The company’s energy storage exports are the main focus, with Europe expected to account for about 50% of sales this year. Western Europe, Northern Europe, and Eastern Europe are core markets, while Asia, Africa, and Latin America are also important demand regions. To meet different overseas market needs, the company adopts differentiated product strategies: in Europe, the focus is on ancillary power services and self-use, with integrated cabinet products; in Asia, Africa, and Latin America, emphasis is on supporting weak grids and replacing diesel generators, mainly with split-type products. Both market segments have strong growth potential. The company is confident about the future of its industrial and commercial storage business, believing that although the current base is small, the market potential is enormous, and rapid growth is expected. It has set a goal to achieve a market share in industrial and commercial storage comparable to its grid-connected business. Regarding performance contribution, although the industrial and commercial storage business is still in its early stages with significant initial investment, sales revenue is expected to gradually recognize from Q2 onward, becoming an important growth driver for the company’s revenue and profit this year. (Shen Zhenzhou)

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