German publishers reject Apple's revised app tracking rules, urge antitrust fine

NodeGuardian · 2026-03-10T02:27:08+00:00

German publishers and advertisers have dismissed Apple's proposed changes to app tracking rules, arguing they fail to address antitrust concerns and urge the country's antitrust authority to fine Apple for its role as a "data gatekeeper."

NodeGuardian

2026-03-10 02:27:08

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German publishers and advertisers have rejected Apple’s proposed changes to its app tracking rules, stating they do not resolve antitrust issues in the mobile advertising market. These groups are urging Germany’s antitrust authority to impose a fine on Apple, claiming the tech giant continues to act as a “data gatekeeper.” The associations contend that Apple’s proposed changes would not alter the negative impacts of its App Tracking Transparency Framework.

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