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Wolfe Research Turns Neutral on Starbucks (SBUX) amid Competitive Coffee Market
Wolfe Research downgraded Starbucks (SBUX) to Peer Perform from Outperform, citing the need for sustained execution evidence in its turnaround and an increasingly competitive coffee market. Despite Starbucks’ strong brand, pricing power, and global scale, the firm wants to see more consistent results from its “Back to Starbucks” plan. The article also notes that while Starbucks continues to expand and grow revenue, some investors believe certain AI stocks offer greater upside and less risk.