Guizhou Moutai Sauce Aroma Liquor Marketing Company's personnel changes: Zhang Guichao steps down, and Xie Qinqing takes over as Chairman

2026-03-11 03:13:35

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Guizhou Moutai Sauce Aroma Liquor Marketing Co., Ltd. recently completed an important personnel adjustment. According to the latest business registration information from Tianyancha, the former legal representative and chairman Zhang Guichao has officially stepped down, and the position has been taken over by Xie Qinqing. This change marks a new round of leadership transition for the company.

Public information shows that the company was established in December 2014 with a registered capital of 200 million RMB. As a wholly owned subsidiary of Guizhou Moutai (600519), its core business includes the marketing and sales of Moutai liquor series products, as well as related fields such as beverages, food, and packaging materials. The personnel change did not involve any adjustment to the equity structure; Guizhou Moutai still maintains 100% ownership.

Industry analysts believe that this personnel adjustment may be related to Moutai Group’s strategic deployment to deepen market expansion. As an important marketing platform for Moutai series liquors, the company has been continuously expanding sales channels in recent years, consolidating traditional markets while actively exploring emerging areas. The appointment of new Chairman Xie Qinqing is expected to bring new ideas for brand operation and market development.

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