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Lao Pu Gold, Chow Tai Fook, and other brands announce or raise prices on some gold jewelry products
Source: CCTV Finance
People’s Finance News, March 8 — On March 8, based on retail prices for pure gold jewelry from major domestic brands, Chow Tai Fook reports 1590 RMB/gram, Luk Fook Jewelry reports 1588 RMB/gram, Lao Miao Gold reports 1583 RMB/gram, Lao Feng Xiang reports 1583 RMB/gram, and Zhou Liu Fook reports 1585 RMB/gram. Additionally, brands like Lao Pu Gold and Chow Tai Fook have announced or plan to raise the prices of some gold jewelry products.
Recently, Lao Pu Gold launched its first price adjustment of the year, announcing a price change on February 28. The actual prices for online and offline products will prevail. Market data shows the adjustment range is between 20% and 30%. This is Lao Pu Gold’s first price adjustment in 2026. In 2025, Lao Pu Gold increased product prices three times in February, August, and October.
Meanwhile, Chow Tai Fook will also adjust the prices of gold products, possibly starting in mid-March. Chow Tai Fook stated that the price adjustments are part of the group’s routine operational policy, and the company will adjust prices in a timely manner based on market conditions and product demand.
(Edited by: Wen Jing)
Keywords: Gold