OPINION: Kimberly-Clark, Kenvue merger could benefit consumers

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A proposed merger between Kimberly-Clark and Kenvue could benefit consumers by preserving choice, generating efficiencies, and strengthening U.S. competitiveness without reducing competition, according to an economic analysis. The companies operate in complementary, non-overlapping product categories, which means the merger would not eliminate competition between rivals but instead create around $2 billion in annual cost savings through shared supply chains. This integration could also strengthen New Jersey’s consumer health innovation hub and help the combined U.S.-based firm compete globally.

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