315 Investor Protection | Harvest Fund Empowers Rational Investment Through Content Matrix

In recent years, the size of the public fund market has continued to expand, with a growing variety of products. It has become an important channel for ordinary investors to participate in the capital market and achieve wealth preservation and appreciation. According to data published by the Asset Management Association of China, as of the end of January this year, the total size of public funds reached 37.77 trillion yuan, with 13,725 funds.

On the occasion of “3.15 World Consumer Rights Day,” with the core theme of “Safeguarding Financial Security and Boosting Consumer Confidence,” the public fund industry focuses on protecting investors’ legal rights, popularizing rights protection knowledge, clarifying responsibilities of all parties, guiding rational investment, and promoting high-quality industry compliance. These actions are a tangible response to investors.

Investor education is the “first line of defense” in protecting investors’ legal rights, while anti-fraud and rights protection are necessary measures to maintain market order and safeguard investors’ “pocketbooks.” For many years, Harvest Fund has adhered to the philosophy of “investors first,” building a comprehensive system of “prevention + identification + crackdown + companionship.”

Innovative Approaches to Build Defenses

Reviewing past achievements in consumer rights protection, Harvest Fund insists on putting investors first. Through innovative formats, scenario construction, and mode upgrades, it transforms professional financial knowledge into vivid, easy-to-understand, and relatable content. Online and offline efforts are coordinated to carry out a series of warm and effective investor education and publicity activities, ensuring that anti-fraud, anti-money laundering, and anti-fraud knowledge truly reach the public.

Online, Harvest Fund breaks through content boundaries with innovative materials. For example, the anti-fraud science video “Clear Mind Anti-Fraud Guide” uses a “drama + rap” format, with catchy lyrics exposing illegal fundraising scams like “high returns” and “guaranteed profits.” The anti-money laundering science video “Beware of ‘Money Laundering’ Traps, Protect Your Assets” cleverly combines real cases with intuitive animations, achieving an engaging educational effect and effectively raising investors’ awareness of anti-money laundering. The “Anti-Fraud and Anti-Non-Compliance” comic series uses a simple, lively art style and clear storytelling to systematically dismantle common illegal fundraising tactics.

Additionally, Harvest Fund continues to explore in the anti-fraud series of short science videos, providing more content that is close to current hot topics and meets public needs, offering professional yet relatable companionship for investors.

Offline, Harvest Fund extends investor education services to the community. Especially during the “One-Hour Lunch Investment” series, its education instructors visit community service centers in financial districts, transforming into “anti-fraud promoters.” Using vivid real cases, they peel back the disguises of illegal financial activities. These sessions not only include rich “anti-fraud and anti-fraud” open classes but also fun games like “Anti-Fraud Pitching” and “Identify Real vs. Fake Information,” making complex anti-fraud knowledge accessible in a relaxed atmosphere.

Meanwhile, Harvest Fund continuously innovates its investor education models, enriching content formats and promotional channels. Building on solid “anti-fraud, anti-money laundering” themed activities, the company actively responds to regulatory calls and conducts targeted investor education around key dates such as “3.15 Consumer Rights Day,” “5.15 National Investor Protection Publicity Day,” “World Investor Week,” and “Financial Education Publicity Week.”

By 2025, a total of 14 investor education themed activities have been held, with over 130 original educational works published, reaching more than 2.84 million people online and offline.

Empowering Investors for Cognitive Leap

In recent years, as the high-quality development of the public fund industry advances, investor education has become a core approach for the industry to practice the “investors first” philosophy.

Harvest Fund focuses on topics of concern to investors, aligning resources with fund investment hotspots and trends. Through modular operations, it continuously produces high-quality original investor education content, aiming to upgrade Harvest’s investor education base from a “content output platform” to a “professional financial think tank,” helping each investor achieve a true cognitive leap from “knowing” to “understanding” and from “being aware” to “being able to use.”

To meet investors’ urgent need for real-time market information, Harvest Fund launched the “Market Express” column, delivering timely updates on major financial events and professional market insights daily. Data shows that during periods of significant market volatility, the readership of this column surged, with peak times seeing a 220% increase compared to the annual average, demonstrating its value.

Focusing on beginner investors, Harvest Fund launched columns such as “Fund Research Institute” and “Fund Vocabulary Cards,” using simple language to systematically explain fund classifications, trading rules, and selection strategies, integrating learning into daily life and gradually improving investors’ financial literacy.

In recent years, index fund investing has become increasingly popular. Beyond its dedicated index investment column, Harvest Fund launched the “Super Jabei” mini-program in March 2025, providing tools to help investors analyze markets, track trends, and develop strategies. It aims to address common challenges in index investing and offer professional, practical, and systematic index investment guidance.

To meet the demand for stable wealth management, Harvest Fund introduced columns like “Financial Observation” and “New + Financial Methods,” using lightweight long images to decode conservative investment and bond fund knowledge, analyzing the prospects and opportunities of “Fixed Income+” assets.

Focusing on “asset allocation,” it launched the “Fulu Day” column, which regularly shares family asset allocation and professional financial strategies, helping investors establish a scientific wealth management framework. Additionally, Harvest Fund maintains a daily investor education matrix, providing market analysis and financial knowledge to help investors build their own “navigation system” amid complex information, fundamentally enhancing risk resistance.

Harvest Fund is committed not only to popularizing financial knowledge but also to spreading rational, value, and long-term investment concepts, integrating the mission of “finance for the people” into every aspect of investor education.

Deepening Investor Education

The “High-Quality Development Action Plan for Public Funds” clearly states that industry institutions should adhere to the “investors first” principle and establish a core business philosophy centered on the best interests of investors.

On this important “3.15” occasion, Harvest Fund reaffirmed its commitment to “investors first,” transforming research insights into tangible service actions based on actual investor needs.

Harvest Fund has established dual goals for its investor education columns: “Precise Focus” and “Systematic Deepening.” It targets high-demand themes such as stable wealth management, asset allocation strategies, market analysis and insights, fund basics, index investing, and long-term retirement planning. The company creates a systematic, series-based, and branded investor education matrix to ensure content aligns efficiently with investor needs, reducing information search costs and enhancing the sense of gain.

In terms of dissemination, data shows that official social media platforms, the company’s website, and official investor education bases or mini-programs remain the primary channels for investors to access educational content. To meet diverse demands, Harvest Fund actively explores innovative formats such as audio podcasts and interactive games (e.g., quiz interactions), tailoring content to different media platforms and building a multi-scenario, multi-preference educational network, making knowledge accessible.

Looking ahead, Harvest Fund will uphold professionalism and responsibility, further building a more systematic, specialized, and distinctive investor education service system. With professionalism as the boat and companionship as the paddle, it aims to continue being a trustworthy partner in investors’ wealth growth journey and contribute to the high-quality development of the financial industry.

Editor: Xu Nannan, Xu Nan

Risk warning: Funds are subject to risks; investments should be cautious.