Twizzlers turns Dirty Soda into edible straws with new flavor

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Hershey’s Twizzlers brand is launching a new, limited-quantity Twizzlers Straws flavor inspired by the “Dirty Soda” trend, blending vanilla, lime, and coconut. These edible straws are designed to be used for sipping and snacking, rolling out online and at select retail locations starting March 12, 2026. This initiative highlights Hershey’s strategy of engaging consumers with culturally relevant product innovations and limited-time offerings.

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