“Get me a Peloton!” Fitness Fanatics’ Dreams Come True as PTON Heads Down to the Gym

Peloton PTON +4.18% ▲ didn’t pause for breath today as it pedaled down to the gym with a set of new equipment to meet the call of American fitness fanatics of “Get me a Peloton!”

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Commercial Fitness Push

Peloton unveiled its Commercial Series, its first Bike and Tread products built for busy gym floors as it ramped up its move beyond its traditional pedal at home business model to the multibillion-dollar commercial fitness market.

The move marks the company’s latest push beyond its core at-home business and deeper into the more public world of gyms, which it claims are crying out for Peloton kit.

“I’ve had the chance of speaking with the CEOs of a number of gyms, gym operators or big-box operators over the last year,” CEO Peter Stern told_ CNBC_. “The one brand their members asked for, and therefore that they are asking for it, ‘Find a way to get me Peloton equipment.’”

The products are a part of the company’s commercial unit, which it launched in 2025 in partnership with Precor, the fitness equipment maker it bought in 2021. The company did not say which gyms specifically would offer its new machines.

Stern did not say how much the new equipment would cost, but said the products will be “priced competitively,” with more details closer to the planned launch later this year.

Ideal for Heavy Use

The machines combine Peloton’s digital workout platform and instructor-led classes with hardware engineered by Precor to withstand heavy daily use.

“I need to leave how gyms react to that up to them,” said Stern. “But if you look at a typical gym floor, they’ve got Bikes, Treads and lots of other equipment that’s out there. We’re just now giving them a better experience for customers on those Bikes and on those Treads.”

The Peloton Commercial Series represents the first release in a new series of connected cardio and strength products that “merge Peloton’s world-class digital content and immersive experience with Precor’s industrial-grade engineering and premier service.”

Peloton said it can now serve customers across the entire fitness spectrum: at home, in lighter use hospitality and multifamily residential fitness locations, and now within large gym facilities.

Peloton will hope the move gives some legs to its flailing share price, which is down 37% this year. Its Q2 total revenue came in $8 million below guidance hit by fewer-than-expected equipment sales to existing members and longer delivery times.

Is PTON a Good Stock to Buy Now?

On TipRanks, PTON has a Moderate Buy consensus based on 5 Buy and 8 Hold ratings. Its highest price target is $10. PTON stock’s consensus price target is $7, implying an 80.88% upside.

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