Philip Morris: Why Numbers Point to a $240 Share Price

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Philip Morris (PM) is projected to reach a share price of $240, driven by its significant shift towards smoke-free products, which now account for 41.5% of total net revenues. The company’s strong 2025 adjusted EPS growth of 15% and the U.S. dominance of its ZYN oral nicotine pouch brand are key factors. Despite potential headwinds like Japan’s excise tax increases, TIKR’s valuation model suggests a substantial upside with an annualized IRR of 6.8% over 4.8 years, forecasting $8.44 normalized EPS in 2026.

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