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Encryption companies accelerate sports sponsorship, Galaxy Digital appears at the US Open
PANews, August 22, according to Bloomberg, Galaxy Digital has sponsored a tennis player for the first time and displayed its brand logo at the US Open. Bitpanda had previously signed Gaël Monfils, and Arkham Intelligence has sponsored Tommy Paul. Cryptocurrency companies have invested nearly $170 million in the Premier League for the 2024/25 season. The current price of Bitcoin is around $110,000, and the cryptocurrency industry is enhancing brand influence through sports sponsorship, with capital accelerating its penetration into mainstream culture.