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Taiwan’s classic meme “Brother Jie, Don’t” has been adapted into the Steam horror game “Escape from Jie.” The game is developed with AI assistance, and players must evade pursuit, but it has also sparked concerns among netizens about official copyright and actor portrait rights.

Brother Jie, Don’t Be Turned into a Game, “Escape from Jie” Developed with AI Assistance

Do you know “Brother Jie, Don’t”? This widely circulated classic meme in Taiwan and China has now been adapted into a first-person horror game, “Escape from Jie,” sparking discussions among players.

“Escape from Jie” is created by Chinese development team Loser Studio and was officially released on Steam on March 2, supporting Traditional Chinese interface and subtitles.

The team issued a statement on the Steam page, stating that during development, AI-generated content was used to assist early processes, including AI-rendered images and sound effects. All such materials have been pre-rendered. Players do not and cannot generate content using AI during gameplay.

Image source: Steam “Escape from Jie” game Steam page

Brother Jie carefully sets traps, making you unable to escape

According to the Steam page description of “Escape from Jie,” players will take on the role of a guest invited to “Brother Jie’s house.” At the start, Brother Jie warmly greets with the classic line: “My house is pretty big, welcome to come and play.”

But once inside, players realize it’s actually a carefully laid trap. Brother Jie has been eager for a long time, and players find themselves in a “Jie” dilemma. Players must adopt a first-person perspective, explore the house, search for clues and items, and find ways to evade Brother Jie’s pursuit and escape.

Image source: Steam

As Brother Jie gradually approaches, players can hide in cabinets or dark corners to avoid detection. The scene contains various hidden collectibles, some of which can even influence the final outcome.

Additionally, the game features another meme character, “Kun Kun” (a reference to Chinese singer Cai Xukun, whose famous meme is “Chicken You Too Beautiful”). The development team hints that Kun Kun may randomly appear in certain scenes and become a key to escaping, so players need to stay alert for his appearances.

Image source: Steam

“Brother Jie, Don’t” originates from an education department short film, even becoming popular in China

The meme “Brother Jie, Don’t” comes from an educational promotional video. The purpose of the video was to promote sexual assault prevention, conveying the idea that boys can also experience harassment and assault. It cast amateur actor Wu Jiawei (Iron Bull), who was not yet a well-known YouTuber, as “Brother Jie,” while the victim “A-Wei” was played by amateur Huang Yaowei.

Due to its overly dramatic plot, acting, and lines, the video quickly went viral after uploading to YouTube. Many classic lines from the video, such as “Brother Jie, Don’t,” “Listen, let me see,” “You’re very brave,” and “I think you just don’t understand,” have become widely quoted by netizens.

Years later, the original “Brother Jie, Don’t” video was uploaded to China’s Bilibili platform, with some derivative videos surpassing hundreds of millions of views. Iron Bull also uploaded a high-definition remastered, official version of the original on Bilibili in 2021, which has now exceeded 30 million views.

Image source: Iron Bull’s official channel “Iron Bull” uploaded a high-definition remastered, official version of “Brother Jie, Don’t” on Bilibili in 2021

In Taiwan, the “Brother Jie, Don’t” meme has even been adapted into the first “meme musical,” “Hoo-yo~ Brother Jie, Don’t!!,” performed by the original cast, demonstrating its influence spanning over 10 years.

PTT netizens discuss, worried about the Ministry of Education and actor portrait rights

The news of “Escape from Jie” arriving on Steam sparked discussions on the PTT forum’s C_Chat board.

Many netizens left classic lines in response, such as “You’re very brave” and “Listen, let me see.” Some also pointed out the “Kun Kun” meme, believing that seeing this confirms it was made by Chinese creators.

However, since “Escape from Jie” is not a free game, some users questioned: “Has this obtained official authorization from the Ministry of Education?” Others expressed concern: “Could face copyright claims, with the Ministry of Education as the claimant.”

Some netizens pointed out that although many lines from the original “Brother Jie, Don’t” video are used, the model of Brother Jie in the game is deliberately made to look different from the original. Also, the character “Bin Bin” from the original has been changed to “Kun Kun.” Another user raised a “portrait rights” concern, noting that while paying actors might resolve portrait rights issues, if not handled properly, Wu Jiawei, who played Brother Jie, could potentially sue for portrait rights infringement.

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