X platform will update the creator revenue sharing incentive mechanism to enhance the display weight for creators' regions.

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Golden Finance reports that Nikita Bier, Head of Product at X, posted on the platform stating, “Starting this Thursday, we will update the revenue sharing incentive mechanism to better reward the content we want to see on X: We will increase the visibility weight for creators’ regions — to encourage the creation of content that resonates with local, neighboring, and same-language audiences. While we also value your opinions on U.S. politics, we hope this adjustment will reduce behaviors that attract attention from U.S. or Japanese accounts to ‘boost traffic,’ thereby promoting more diverse discussions on the platform. We encourage creators to start building local audiences. When users around the world see more relevant content, X will become a richer community.”

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