Kalshi partners with CNBC... Prediction markets expand into mainstream media

Source: DigitalToday Original Title: Kalshi Partners with CNBC… Prediction Markets Spread to Mainstream Media Original Link:

Prediction market platform Kalshi(Kalshi) has entered into a partnership with CNBC, integrating real-time prediction data across TV, digital, and subscription channels, according to reports.

On the same day, Kalshi was also chosen as the official prediction market partner of CNN. Rival Polymarket(Polymarket) is also expanding its presence by partnering with Yahoo Finance and UFC, while Google Finance plans to integrate data from both Kalshi and Polymarket into its search results.

This year, the cumulative trading volume of Kalshi and Polymarket surpassed $45 billion. CNBC President KC Sullivan emphasized, “Prediction markets provide important insights for investors and business leaders,” adding, “Kalshi’s data will complement CNBC’s reporting.” Starting next year, CNBC plans to apply Kalshi’s data to its programs ‘Squawk Box’ and ‘Fast Money,’ providing real-time event predictions and probability changes.