Which gold bar brand is good? Guidelines for choosing a gold shop for investors in 2026

Buying gold is a continuously popular wealth accumulation tool in Thai society, whether for long-term investment or saving to hedge against inflation. The most important thing is to choose a reputable gold shop with comprehensive services. This article will help you understand the various options for gold shops, along with advice on selecting the most suitable one for your needs.

Key Factors in Choosing the Right Gold Shop

Trustworthiness and Certification

Choosing a gold shop should not be based solely on appearances. Customers should consider the shop’s operational history, reputation in the market, and whether it is a member of the Gold Traders Association of Thailand, which adds credibility.

Accessibility and Convenience

In the current era, gold shops need to have both physical branches and online services to facilitate transactions conveniently. Additionally, having many branches makes it easier for customers in rural areas to access services.

Variety of Products and Services

Having a wide range of options—such as gold bars, gold jewelry, savings programs, or trading—helps customers select products that align with their investment goals.

Major Gold Shops Preferred by Investors

Yawarat Gold Department Store: Extensive nationwide network

Since 1969, Yawarat Gold has established a service for buying and selling gold jewelry and has grown into the largest network in Thailand, with over 350 branches. It is a convenient choice for those seeking close and reliable service.

This shop is a member of the Gold Traders Association of Thailand and references prices from standard sources. Customers can buy or sell gold bars and jewelry both in-store and online.

Caution: Due to the large number of branches, service standards may vary. It is recommended to use branches with good reputation or online channels for more certainty.

Huo Seng Hong Gold Shop: Traditional with expertise

With a 70-year history, Huo Seng Hong has built a good reputation in gold trading, including gold jewelry and bars.

What makes this shop stand out is its integrated services. Besides selling traditional gold bars, it offers online trading of 96.5% and 99.99% gold, with real-time prices based on global markets. It also acts as a broker for Gold Futures contracts on TFEX.

Currently, there are 5 branches in Bangkok and surrounding areas, with the main branch located in Yawarat.

Caution: The online system may pose security risks. Use only official channels for transactions and be cautious when entering personal information.

Mae Thongsuk Goldsmith: Pioneer in online gold investment

MTS Gold, or Mae Thongsuk, has a 60-year history and pioneered serious gold trading services in Thailand.

Mae Thongsuk’s service system is comprehensive. Through the MTS Gold platform, customers can access:

• Buying and selling gold bars and gold grains
• Derivatives products (TFEX) linked to gold prices
• Gold savings programs
• Jewelry and second-hand gold

Real-time 24-hour gold trading system tracks global market prices, equipped with tools and analysis for investors.

Caution: The convenience of 24-hour trading may lead to impulsive decisions, especially during high market volatility. It is advisable to set strategies and use risk management tools like Stop Loss.

Ausiris Gold: Complete service provider for investors

Ausiris has a long history dating back to the reign of King Rama V. Originally an old gold shop in Phetchaburi Province, it has developed into a comprehensive service provider.

Since 2005, Ausiris has offered dedicated services for trading investment gold bars and has collaborated with the Stock Exchange to list gold ETFs.

Today, it provides online transactions 24/7 from its headquarters in Bangkok, suitable for both long-term investors and traders.

Caution: Trading ETFs and derivatives carries higher risks than holding physical gold. Study the information thoroughly and plan risk management carefully.

TTK Gold Shop: The oldest in the country

Tangkang Gold Shop (TTK) has been operating for over 160 years since King Rama V’s era.

The building features colonial architecture, standing 7 stories tall. The second floor serves as a museum displaying ancient gold artifacts, reflecting deep expertise in gold.

Currently, there are over 30 branches nationwide, offering gold jewelry and bars priced according to the Gold Traders Association of Thailand.

Caution: Limited branch numbers may be less convenient than larger shops. Customers should consider convenience based on their location.

Aurora Gold Shop: Focus on jewelry and gemstones

Aurora Gold has a 40-year history. Originally specialized in goldsmithing, it later expanded into retail.

With over 200 branches nationwide, it emphasizes services in gold jewelry, diamonds, gold sheets, auspicious gold, and children’s gifts.

Besides in-store services, it offers Aurora Gold App for online buying and selling.

Caution: Prices may be higher than other shops due to jewelry programs and premiums. Compare prices before deciding.

YLG Bullion Company: International exporter

YLG is a manufacturer and exporter of gold jewelry and gemstones, recognized in many countries. Originally registered as Yuhlim Gold Factory Co., Ltd., it changed its name to YLG Bullion International in 2003.

The company offers comprehensive services including gold bars, jewelry, and futures contracts via the YLG Bullion Trading platform.

Caution: Limited branches; customers may rely more on online services.

Other Local Gold Shops to Consider

Thongbai Yawarat Gold Shop: Jewelry only

This shop has a long history on Yawarat Road, specializing in buying, selling, exchanging, and manufacturing gemstones, diamonds, and jewelry. It is a member of the Gold Traders Association of Thailand.

Currently, it has 5 branches in Bangkok.

Highlight: Suitable for those seeking jewelry only, not for investment purposes.

Jin Hwa Heng Gold Shop: Modern design with laser engraving

Jin Hwa Heng has been operating since 1980 in Yawarat. It offers high-quality gold jewelry with various designs.

Its highlight is laser engraving technology, making patterns sharp and durable. It provides both in-store and online services.

Limitation: Few branches, mostly in central Bangkok.

Thana Kit Gold Shop: Pawn and custom jewelry services

Established from a gold manufacturing factory, with 40 years of history, offering buying, selling, and pawning of jewelry and gemstones, as well as custom orders like amulet frames, lockets, and name rings.

Limitation: No investment or savings programs; few branches.

Why Consider “What is the Purpose of Buying Gold”

The success of gold investment depends on defining your objectives, not just the price.

Case 1: Buying as jewelry

• Choose gold jewelry
• Disadvantage: Premium charges and lower resale value compared to original selling price

Case 2: Long-term investment

• Gold bars are more suitable, helping hedge inflation
• Consideration: Storage costs

Case 3: Short-term speculation

• Use online products like gold trading in Forex
• Advantages: No physical holding, no depreciation, easy trading with just a few clicks, can use margin trading
• Risks: High risk, suitable for experienced traders

Typical Steps for Safe Gold Buying

1. Choose a shop with a long history

Customers should verify that the shop has continuous operation, trusted customer base, no history of fraud, and (if) is a member of the Gold Traders Association of Thailand.

2. Consider the type and quality of gold

Gold at 96.5% and 99.99% has different prices. Decide beforehand which type you want.

3. Verify weight in front of both parties

Weighing should be done in the presence of both buyer and seller for trustworthiness.

4. Understand buying/selling prices, premiums, and block fees

These factors reveal the true price, which changes daily.

5. Check other conditions

Understand buy-back terms and warranty certificates. Certificates are necessary when reselling.

6. Resell to the same shop

This ensures quality assurance and better prices.

Summary

Choosing “which brand of gold bar to buy” does not have a single answer. It depends on individual needs. Some want beautiful jewelry, some seek stable investment, others prefer flexible trading.

The key is to select a reputable shop with a long history, comprehensive services, and the ability to meet your needs. The shops mentioned are all suitable options; you just need to choose based on what you prioritize—whether it’s branch network, online services, expertise, or product variety.