Why do non-financial retail-oriented crypto applications always fade away quickly or fail to gain popularity? Essentially, they just copy Web2 gameplay and force it onto the blockchain. They never consider whether such transformation makes sense. What’s the result? Traditional Web2 applications always stay one step ahead because their design has been centered around a centralized experience from the start. In contrast, those trying to integrate blockchain often find themselves in an awkward position — "neither like Web2 nor Web3" — with fragmented user experience, vague value propositions, and ultimately, they get eliminated. Truly successful Web3 applications require a rethinking of the entire product logic, rather than just treating blockchain as a technical patch.