Is it good to buy gold in malls in 2026? A guide to choosing the right jewelry store for investment

If you are looking for a reliable place to buy gold at a department store, the answer is to choose carefully because gold investment requires consideration of many factors. We present details of 10 certified and reputable gold trading institutions in Thailand, along with techniques for making the right purchase.

How to choose a gold shop correctly: basics before buying

First step: Decide your purpose for buying

Gold investment starts with asking what is the purpose because this will determine everything from the type of gold to product options.

• As jewelry: Gold ornaments are the main choice, but accept high premiums and low buy-back prices
• Long-term savings: Gold bars are a better option, capable of hedging against inflation, but may have storage costs
• Short-term speculation: Online trading products such as Forex gold or derivatives offer greater convenience

Second step: Check basic information of the gold shop

The credibility of the gold shop is more important than anything. Check:

• Operating history of at least 20 years
• Member of the Thailand Gold Traders Association
• No history of fraud or customer issues
• Licensed and certified by relevant authorities

Third step: Compare types and prices of gold

Gold comes in various types:

• 99.99% (highest purity) gold bars
• 96.5% (for general investment)
• Gold ornaments (with artistic value)

Prices vary among these types, so understanding them before deciding is essential.

10 gold trading institutions that meet the needs in 2026

1. Huoseng Heng Gold Department Store: Over 70 years of gold trading heritage

This gold trading institution has been operating since ancient times, with a history of over 70 years. The store name has a deep meaning, reflecting family unity.

Currently, it has expanded operations to 5 locations across Bangkok and surrounding areas, with the main office located in Yaowarat.

Services include:

• Selling traditional gold ornaments
• Buying and selling gold bars online (96.5% and 99.99%)
• Acting as an agent for Gold Futures trading at TFEX
• Convenient and transparent gold delivery system

Caution: Online trading may pose risks regarding data security.

Protection tips: Use only certified channels, avoid sharing personal information with untrusted platforms.

2. Yaowarat Gold Department Store: The most lively network nationwide

This gold trading institution has been operating since 1969, serving as a key representative of traditional gold trading.

Key info:

• Over 350 branches nationwide
• Engaged in trading gold ornaments and bars
• Referencing prices based on the Thailand Gold Traders Association standards
• Highly convenient for transactions

Warning: Too many branches may affect service consistency.

Recommendation: Use branches with good reputation or consider online trading channels for confidence.

3. Aurora Gold Shop: Pioneers in jewelry

This business has over 40 years of experience, starting from expertise in jewelry design.

Trading focus:

• Selling gold ornaments, diamonds, gemstones, and decorative items
• Over 200 branches nationwide
• Aurora Gold app for online trading

Weakness: Prices may be set higher than competitors due to jewelry expertise.

Tip: Compare prices with other companies before confirming a purchase.

4. Ausiris Gold: Leader in investment gold bars

This institution has been trading gold since 1917, making it one of the industry’s most established. Since 2005, it has specialized in gold bars.

Wide range of services:

• Buying and selling investment gold bars
• Regular gold savings services
• Acting as an ETF gold trading agent on the stock exchange
• 24-hour trading system via website and app

Risk: Market volatility may lead to poor decisions in limited time.

Smart tip: Study investment information carefully and set automatic buy strategies like Stop Loss.

5. Mae Thong Sook: A comprehensive platform for investors

Founded in 1952, this institution has over 60 years of history.

Highlights:

• MTS Gold platform for online trading
• Buying and selling gold bars, derivatives, and ornaments
• 24-hour trading system aligned with global market prices
• Complete analytical tools and trading data

Obstacle: Derivatives carry high risk and may lead to significant losses.

Protection: Understand each product thoroughly before investing.

6. TTK Gold Department: 160 years of trading knowledge

Tao Khang Gold Department in Yaowarat has been trading since the reign of King Rama V, making it the oldest in the country.

Special features:

• 7-story colonial-style building
• Second floor is a museum displaying ancient gold artifacts
• Over 30 branches nationwide
• Providing both ornaments and bars

Note: Fewer branches may impact convenience.

Advice: Compare travel convenience with other shops.

7. YLG Bullion Company: Recognized exporter

This company produces and exports jewelry made from gold and gemstones worldwide.

Services:

• Trading 99.99% and 96.5% gold bars
• YLG Bullion Trading platform for online trading
• TFEX trading agent
• Import and export services

Limitation: May have limited branches.

Solution: Use online trading services as an alternative.

8. Tongsip Yowarat Gold Department: Continuing trading tradition

This business has been operating for a long time on famous Yaowarat Road, dealing in gold.

Main services:

• Buying, selling, and exchanging gold ornaments
• Producing diamonds, gemstones, and various jewelry
• Member of the Thailand Gold Traders Association
• 5 branches across Bangkok

Consideration: Focuses mainly on ornaments, limiting investment options.

Suggestion: Suitable for those primarily interested in jewelry.

9. Jin Hwa Heng Gold Shop: Laser-designed master crafts

Established since 1980, focusing on high-quality gold ornaments.

Highlights:

• Engraved patterns using modern laser technology
• Various designs: bangles, charms, earrings, rings (
• Both in-store and online services
• Standard prices according to the Thailand Gold Traders Association

Criticism: Mostly located in downtown Bangkok.

Solution: Consider online trading services.

) 10. Thanakit Gold Department Store: Comprehensive design services

Originally a gold manufacturing factory, this store has been serving for over 40 years.

Additional services:

• Buying and selling gold ornaments and jewelry
• Deposit, pawn, and consignment services
• Custom jewelry orders, e.g., amulet frames, engraved pendants
• Designing surname rings

Limitations: No investment or gold savings programs; few branches.

Recommendation: Ideal for those seeking custom-made jewelry.

Final advice on buying gold at a department store

After exploring various options, for those truly investing in gold, observe the following:

Check credibility: Must have a proven track record, trusted by customers, and no history of dishonesty.

Verify gold weight: Weigh in front of both buyer and seller to ensure accuracy.

Compare prices, premiums, and block fees: Understand thoroughly before confirming purchase.

Sell back to the same shop: Ensures confidence in quality.

Keep the receipt: Necessary for future resale.

Ultimately, despite many options, whether buying gold at a department store is suitable depends on individual needs—long-term investment, inflation hedge, or short-term speculation. The most important thing is to choose a reputable trading institution at all times.