In 2026, what's the best way to buy gold for savings? Which jewelry store should I choose to ensure safety?

Accumulating gold is a trusted savings method for Thais for generations. Whether storing gold jewelry for personal use or purchasing gold bars for long-term investment, the main challenge for novice investors is “which shop should I choose?” because a wrong choice could lead to losses.

Gold Shops to Consider for Buying and Saving Gold in 2569 (2026)

1. Huo Seng Heng Gold Shop Co., Ltd. - 70 Years of History but Service Issues

This gold shop was established before Thailand’s industrial era, with a name meaning unity in Chinese, reflecting the strength of a family business.

Advantages:

• Member of the Thailand Gold Traders Association, highly credible
• Offers online trading of gold bars in 96.5% and 99.99%
• Acts as a Gold Futures broker in TFEX
• Clear and convenient gold delivery system

Risks:

• Online transactions pose cybersecurity risks
• Should only use official channels for transactions

2. Yaowarat Gold Shop - Over 350 branches but with issues

Since 2512 (1969), this chain has expanded to become the largest in Thailand in terms of branch numbers.

Advantages:

• Nationwide branches, convenient for walk-in purchases
• Member of the Thailand Gold Traders Association, referencing prices from the association
• Complete services for buying and selling jewelry and bars

Points to watch:

• The large number of branches may lead to inconsistent service standards
• During busy hours, contact can be intense
• Try online channels to reduce hassle

3. Aurora Gold Shop - For Jewelry Enthusiasts

With over 40 years of experience as a goldsmith, founded from a gold manufacturing development center.

Advantages:

• Expert in jewelry and gemstones
• Over 200 branches nationwide
• Online gold trading via Aurora Gold app

Risks:

• Prices may be higher than other shops due to focus on jewelry and gemstones
• Should compare prices before purchasing

4. Ausiris Gold - Pioneering Online Gold Investment

This company is recognized as a pioneer in online gold bar investment services in Thailand. Its history is linked to an old gold business in Phetchaburi since 2460 (1917).

Advantages:

• 24-hour service, trade anytime
• Collaborates with the Stock Exchange for ETF gold management
• Gold savings and standard gold bar trading services
• Investors feel flexible in trading

Risks:

• ETF products can be highly volatile
• 24-hour trading may lead to impulsive decisions or greed-driven speculation
• Study products carefully before investing

5. Mae Thong Sook Goldsmith Co., Ltd. - For Serious Investors

Founded in 2495 (1952) and a member of the Thailand Gold Traders Association, well-known in the gold investment community.

Advantages:

• Complete online investment services
• Can trade derivatives (TFEX)
• Real-time trading system based on global market prices
• Tools and analysis for trading comprehensively

Risks:

• Derivatives carry high risks, potential for huge losses
• Must study and understand products thoroughly before investing

6. TTK Gold Shop, Yawarat - The Oldest

A 160-year-old gold shop established during King Rama V’s reign, with colonial architecture. The second floor is a museum displaying ancient gold.

Advantages:

• Extensive expertise in gold
• Over 30 branches
• Buying and selling jewelry and bars at standard prices

Risks:

• Fewer branches than competitors
• Consider convenience for trading

7. YLG Bullion Company - International Exporter

Started as a manufacturer of gold jewelry and gemstones, then expanded as a broker for gold shops nationwide.

Advantages:

• Online trading via YLG Bullion Trading platform
• Comprehensive services from bars, jewelry to futures
• Import and export services

Risks:

• Few branches

8. Thongbai Yawarat Gold Shop Co., Ltd. - For Collecting Jewelry

Mainly focuses on buying and selling jewelry and gemstones.

Advantages:

• Member of the Thailand Gold Traders Association
• Prices aligned with the association
• 5 branches in Bangkok

Risks:

• Focused only on jewelry, limited investment options

9. Jin Hwa Heng Gold Shop - Prime Location in Yawarat with High Quality

Founded in 2523 (1980), emphasizing high-quality jewelry with diverse designs.

Advantages:

• Uses modern laser technology for embellishments
• Offers both in-store and online services
• Prices aligned with the Gold Traders Association

Risks:

• Few branches, only in Bangkok

10. Thanakit Gold Shop - For Pawn and Custom Orders

Established from a gold manufacturing factory, operating for 40 years.

Advantages:

• Complete pawn, deposit, exchange services
• Custom jewelry orders available

Risks:

• No investment or gold savings programs
• Few branches

Which Gold Saving Method is Best: Factors to Consider Before Buying

1. Set Clear Purchase Goals

Buying as jewelry → Choose jewelry gold, but note that premiums and resale prices will be lower.

Long-term investment → Gold bars are better, good hedge against inflation, may require storage.

Short-term speculation → Online products like forex gold are options; no physical holding needed, low capital, buy and sell with a click.

2. Choose Reputable and Trustworthy Shops

Should be shops that:

• Have a long operational history
• Are members of the Thailand Gold Traders Association
• Have no history of fraud

3. Check Gold Types

Gold bars 96.5% vs. 99.99% differ in price; choose according to your investment goals.

4. Verify Weight in Front of Both Parties

Ensure “You see the exact weight” before completing the transaction.

5. Study Price Details Before Buying

• Buying and selling prices
• Premium charges
• Account charges (charge for account)
• Buyback conditions
• Warranty terms

6. Sell back to the same shop where you bought

This ensures the gold quality meets standards, offering better prices.

Summary: Which Gold Saving Method is Best

Actually, there is no single answer suitable for everyone because each shop has its strengths and weaknesses. The key is to choose based on your own goals.

If you want to accumulate gold to hedge against inflation and ensure long-term security, select the right shop and regularly monitor global market prices.

If you prefer short-term trading, consider online products that offer more flexibility.

In both cases, knowledge about gold and risk management are the keys to successful investing.