Elliott Wilke Moves Into Chief Growth Officer Position at GameStop

GameStop Corp. (GME) has brought Elliott Wilke into its executive ranks as Chief Growth Officer, effective April 5, 2021. The strategic hire marks a significant shift in the gaming retailer’s leadership, bringing in experience from the e-commerce and consumer goods sectors.

Wilke’s Background: From Amazon to GameStop

Elliott Wilke arrives with an extensive résumé spanning seven years at Amazon, where he held several senior positions across key divisions including Amazon Fresh, Prime Pantry, and Worldwide Private Brands. His career trajectory began at Proctor & Gamble, where he spent over a decade managing brands and overseeing marketing initiatives of escalating complexity. This combination of experience in retail strategy, product development, and consumer marketing positions him to drive growth initiatives at GameStop.

New Executive Appointments Strengthen Leadership

The gaming retailer has also expanded its leadership team with two additional executive appointments as of March 29, 2021. Andrea Wolfe assumes the role of Vice President of Brand Development, transitioning from Chewy where she led marketing efforts. Her background includes senior and director-level positions at companies such as Outdoorsy, Spreetrail, and Whole Foods, giving her substantial expertise in brand strategy and consumer engagement.

Simultaneously, Tom Petersen has taken on the position of Vice President of Merchandising. Like Wolfe, Petersen comes from Chewy, where he previously managed merchandising operations. His career encompasses senior responsibilities in retail merchandising and marketing at specialty retailers including Artenza and Corro, equipping him with deep knowledge of product strategy and retail optimization.

This wave of executive appointments demonstrates GameStop’s commitment to modernizing its operational structure and competitive positioning in the retail landscape.