Humans often have a latent tendency to look for a paternal figure. When faced with any situation, their first instinct isn't "How do I solve this problem," but rather "I need to find a paternal figure to help me solve this problem."

If they want to make money, they look for trading influencers; if they experience a breakup, they seek emotional bloggers.
Therefore, the more old-school and traditional the KOLs' style, the more people tend to like them.
As I mentioned in my signature: You need to trust yourself more.