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Anxiety Economy,
also known as Anxiety Economics, is a concept that describes modern business models.
It refers to the phenomenon of stimulating consumption by creating, amplifying, or leveraging people's anxiety emotions to generate economic value.
This economic model often revolves around people's fears, unease, or uncertainty, with companies or platforms producing products, services, or content to help consumers "alleviate" anxiety, but it may also exacerbate anxiety, creating a cycle.
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