Strive ventures into Bitcoin with new wealth management division

Strive Enterprises, Inc. has launched a wealth management business in Dallas, Texas, with plans to integrate Bitcoin into mainstream investment portfolios.

This move is part of Strive’s broader strategy to offer clients a hedge against economic risks like high debt levels, inflation, and potential global instability, according to a company press release.

Strive stated that it “intends to be the leading financial firm thoughtfully integrating Bitcoin into client portfolios” and is incorporating Bitcoin (BTC) into its investment strategy to “hedge against risks Strive expects to persist over the next several decades.”

Traditional finance dipping into Bitcoin

Strive’s approach reflects a growing interest among financial firms in offering diverse options to protect clients’ wealth over the long term. Strive’s new wealth management division, led by Gary Dorfman and Randol Curtis, will make Bitcoin a core component of standard portfolios.

As part of the expansion, Strive is relocating its corporate headquarters from Columbus, Ohio, to Dallas, with most staff expected to complete the move by early 2025. Alongside its wealth management services, Strive will continue its asset management business, which now oversees more than $1.7 billion in assets.

Vivek Ramaswamy, former presidential candidate and pro-crypto policymaker, co-founded Strive and expressed support for the move.

“The moment is now ripe to launch a pro-capitalism Wealth Management business focused on true financial freedom, with a focus on integrating Bitcoin into standard portfolios. I wish the team great success in the next stage of Strive’s incredible journey.”

Vivek Ramaswamy