Internal documents reveal a startling projection: Meta anticipated that roughly 10% of its 2024 advertising revenue would originate from scams and prohibited products. This disclosure raises serious questions about platform accountability in the digital advertising ecosystem.

The leaked materials suggest a concerning tolerance level for fraudulent content—a figure that, if accurate, translates to billions in revenue tied to potentially harmful ads. For the crypto and Web3 space, this hits close to home. Scam advertisements promoting fake token sales, phishing schemes, and fraudulent investment platforms have plagued social media for years.

What's particularly troubling is the apparent awareness. If a major tech company can forecast scam-based revenue with such precision, it implies systemic issues in content moderation and ad approval processes. This isn't just a Meta problem—it reflects broader challenges facing platforms that monetize user attention while struggling to police malicious actors.

For crypto users, the takeaway remains unchanged: verify everything. No legitimate project demands urgent action through social media ads. Stay skeptical, double-check URLs, and remember that if an offer seems too good to be true, it probably is.