Polymarket becomes Yahoo Finance's exclusive prediction market partner, assisting investors in decision-making.

As prediction markets are increasingly valued by investors and tech giants, Polymarket has announced an exclusive partnership with Yahoo Finance, becoming the platform's sole data source for prediction markets. This collaboration closely follows the integration with Google Finance, symbolizing that prediction markets are spreading into the mainstream financial information sector.

Yahoo Finance has launched a prediction market section, combining real-time probabilities with financial news.

Polymarket pointed out on X that Yahoo Finance plans to launch the “Prediction Markets Hub (” in the coming months, showcasing probability data from Polymarket covering economic, political, and financial events.

The prediction probabilities for each market will be presented in conjunction with Yahoo's own news reports, stock prices, and expert analyses.

George Leimer, General Manager of Yahoo Finance, stated: “Prediction markets are an emerging and increasingly important financial domain, and we aim to provide investors with reliable data and context to help them make smarter decisions.”

Last week, Google Finance announced that it would integrate the prediction market data from Polymarket and Kalshi into its search results, allowing users to directly query market expectations for specific events.

)Google Finance integrates Polymarket and Kalshi: AI assists users in predicting events(

Polymarket vs. Kalshi: The Struggle Between Billion-Dollar Valuations

Founded in 2020, Polymarket is a multi-chain prediction market that allows users to trade on real-world events such as political elections or cultural issues. Its competitor, Kalshi, was established in 2018 and is an event contract exchange regulated by the U.S. CFTC.

Recently, both companies have received significant funding support. Polymarket has been invested in by Intercontinental Exchange )ICE(, with a valuation of up to 15 billion dollars; on the other hand, Kalshi is valued at only 5 billion dollars. At the same time, Polymarket's executives have confirmed the launch of the POLY token and an airdrop plan, with plans to return to the US market by the end of the year.

)Polymarket will launch its native token $POLY, and the airdrop plan will debut alongside the reopening of the U.S. market(

Mainstream platforms are competing to follow suit: Robinhood and MetaMask have successively entered the market.

In addition to financial information platforms, other tech giants are also incorporating prediction markets into their expansion plans:

Robinhood has launched a prediction market service in the United States in collaboration with Kalshi.

MetaMask announced the integration of Polymarket to promote the wallet's expansion into multifunctional applications.

Other financial and crypto giants, including CME Group, Gemini, and Coinbase, are also expressing their intent to explore the development of prediction market services.

Exploring Market Sentiment from Betting Markets: Prediction Markets as a “Crystal Ball” of “Crowd Wisdom”

Bernstein analysts observe that the prediction market is gradually evolving into a cross-disciplinary information hub, encompassing multiple aspects such as politics, sports, business, and culture. By reflecting collective consensus through market pricing, the so-called speculative game can also transform into a new tool for investors to observe global trends.

)Polymarket and Kalshi receive massive funding, check out the eight major prediction market gameplay rules all at once(

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