The Rise of Blockchain Domains

The landscape of domain ownership is undergoing a fundamental transformation as blockchain-based top-level domains gain traction. Unlike traditional web domains, which remain under the control of centralized registrars, blockchain domains offer users direct ownership, stronger security, and broad interoperability across Web2 and Web3 ecosystems. For creators, crypto enthusiasts, and digital brands, the question is increasingly simple: where can a custom blockchain TLD be registered? Today, three major platforms define the space — Decentraweb, Handshake, and Freename — with Freename emerging as the leading choice.

Freename’s Integrated Approach to Web3 TLDs

Freename has positioned itself at the forefront of Web3 naming by focusing on accessibility, partnerships, and technical innovation. Its patent-protected protocol bridges blockchain TLDs with traditional DNS, allowing users to operate seamlessly across both environments. Instead of registering a single domain, users can register entire namespaces on-chain — extensions such as .nft or .crypto — giving them full control over their digital identities.

A pivotal partnership with Bitcoin.com has further accelerated Freename’s adoption. Users can manage their Web3 domains directly from their crypto wallets, strengthening Freename’s role as the easiest gateway into decentralized naming. Its compatibility with both blockchain and conventional internet infrastructure sets it apart as the most advanced and user-friendly.