Apple, Microsoft Raise Hardware Prices 15-25% and $100-150 on June 28

According to BlockBeats, Apple and Microsoft announced hardware price increases on June 28, driven by surging AI chip costs. Apple raised MacBook and iPad prices by 15-25% (some models up $100-300), while Microsoft will increase Xbox prices by $100-150 starting August 1. Apple's stock fell over 5-6%, though storage costs have more than doubled.

Wall Street analysts remain cautiously optimistic on long-term fundamentals. Morgan Stanley maintained its Overweight rating, citing strong brand loyalty and financing options to buffer demand impact. JPMorgan noted price increases exceeded expectations but argued market overstates cost effects, given Apple's vertical integration advantage. Evercore highlighted that memory inflation has exceeded Apple's absorption capacity, yet stressed this is an industry-wide issue. Analysts generally expect near-term stock pressure but no fundamental deterioration if demand holds stable.