According to The Fact, Kiwoom Securities' stock fell 11.27% from 346,000 won on June 19 to 307,000 won on July 20. The decline comes as the brokerage faces multiple headwinds: retail market share dropped from 26.5% in Q4 2025 to 24.7% in May 2026, while the broader securities sector underperformed amid KOSPI volatility.
The Financial Supervisory Service launched an investigation into Kiwoom Securities' JTBC bond sales practices following claims from the Joongang Group bond victims' legal team that the firm guided investors to refuse happy call confirmations—a post-sale investor protection procedure. Kiwoom argued online sales products are exempt from happy call requirements.