Morgan Stanley, Barclays Cut Netflix Price Targets Ahead of Q2 Earnings Amid Churn Concerns

Morgan Stanley cut Netflix's price target to $90 from $115 while maintaining an Overweight rating, citing concerns that recent subscription price hikes, seasonal weakness, and a lighter content slate may have increased subscriber churn. Barclays also lowered its target to $85 from $110, keeping an Equal Weight rating, as investors shift focus toward broader media deal activity.

Netflix will report Q2 earnings on Thursday with analysts expecting $12.58 billion in revenue and $0.79 per share, according to Fiscal AI data.