Most people panic when a sold put goes against them.

(That is the wrong move)
Stock drops & your put is in the money.
You do not close it at a loss.
You roll it out further in time.
Collect more premium in the process.
Now you are getting paid to wait for the stock to recover.
This only works because you sold puts on quality companies near intrinsic value.
Quality companies basically always recovers.
The roll turns a problem into income.