The term "cryptocurrency" continues to have low Google search volume, and retail investors' interest is waning.

BlockBeats News, December 28 — As 2025 approaches the end, Google search volume for “cryptocurrency” remains subdued, with the global “cryptocurrency” search index (range 0-100) reaching 26 on Monday, just two points above the year’s low of 24. Retail investors’ interest in the cryptocurrency market is lackluster, a stark contrast to the enthusiasm seen in January this year. In January, driven by Trump’s inauguration, positive expectations for crypto policies, and market enthusiasm, related queries such as “cryptocurrency” and “how to buy cryptocurrency” peaked at 100, indicating a surge in retail interest. The low search volume reflects a pessimistic sentiment among retail investors regarding the current state of the crypto market, still struggling in the aftermath of the 1011 flash crash. Since the crash in October, the market sentiment index has been oscillating between “Fear” and “Extreme Fear,” currently at 28.

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