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Every time a prominent figure from various industries passes away, there are countless reports and interpretations about the celebrity.
It's actually becoming increasingly difficult to distinguish between normal reporting and exploitative sensationalism that feeds on tragedy for engagement.
In a sense, when celebrities/influencers/content creators go public, they are being consumed. They themselves are also attempting to control or capitalize on public opinion.
As for those who launch same-named shitcoins on the blockchain in their name, that has gone beyond mere consumption—it's pure opportunistic behavior.